Treat Guests to Comfort and Quiet Dow Polyurethane Backing Technology Offers Improved Ergonomics Underfoot

Dalton, GA - April 17, 2006

Dow polyurethane technology for commercial carpet helps guests feel comfortable the moment they walk through the door. Cushioned backing made with polyurethane technology from The Dow Chemical Company ("Dow") creates a carpet that meets the hospitality industry's demands for comfort and relaxation.

Tired feet are a major complaint of travelers, as well as those who serve them. Made of high-density polyurethane, DOW™ ENHANCER™ Technology1 for cushioned carpet backing adds comfort underfoot for hotel guests and employees. It reduces heel-strike force and leg muscle response, two major causes of standing and walking fatigue. Besides adding to guests' overall experience, improved ergonomics, such as a more comfortable flooring, offer the potential for increased employee productivity.

The addition of a cushioned backing made with Dow polyurethane technology can also affect a space's acoustic properties. Carpet backing made with ENHANCER™ Technology serves as an effective noise reducer by minimizing the sound of foot traffic, absorbing airborne sound and reducing sound transmission to rooms below. The surface noise of walking traffic, commonly referred to as "footfalls," can easily disrupt nearby guests. Especially in hotel lobbies, hallways, guest rooms and conference facilities, ENHANCER™ Technology reduces noise levels by absorbing sound. The end result is a more peaceful and relaxing stay for guests.

"Successful flooring design for a hospitality environment addresses more than just good looks and durability," said Scott Lowrie, Business Manager for Dow Polyurethane Floor Coverings Group. "We've designed our ENHANCER™ Technology to not only look great, but also treat guests to a more comfortable, enjoyable visit."

To find out more about Dow polyurethane technology, visit us at booth #2072 during the HD Expo at the Sands Convention Center in Las Vegas, April 27-29. Or visit us online at www.dowcarpetbackings.com.

Dow is a diversified chemical company that harnesses the power of science and technology to improve living daily. The Company offers a broad range of innovative products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $46 billion and employs 42,000 people worldwide. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.

For Editorial Information:

Janet Hansen
The Dow Chemical Company
(800) 735-3129

Shawn Zwilling
The Branding Firm, Inc.
(706) 812-1824

Lauren LeGodais
The Branding Firm, Inc.
(706) 812-1824